↳ Products used to create this look
Generated with proprietary AI
Outfit Intelligence for Fashion Brands
Create and activate brand-consistent looks across every channel.
Look Composer uses proprietary styling AI that learns your brand taste to generate, manage and activate total looks across ecommerce, clienteling and stores.
Look Composer is part of Retlay — trusted by:
Dior
Fendi
Moncler
Tod's
Furla
Impact of outfit-driven selling programs:*
+15%
Conversion Rate
+10%
AOV & Basket Size
-98%
Look Creation Time
*Based on industry benchmarks and early project evidence..
Look composition
Every look reflects your brand DNA.
The engine learns your style from rules, feedback, and existing assets. Looks generated according to product availability (stock-aware) and business priorities.
Hyper-realistic looks
High visual quality, ready for fashion contexts.
Looks are production-ready and can be used directly across channels, reducing the need for manual content creation.
Omnichannel activation
Powering outfit-driven experiences across:
- eCommerce
- In-store clienteling
- Visual merchandising
- Marketing campaigns
Look composition
Looks aligned with each brand's unique style
Proposals take into account:
- Brand identity
- Product availability (stock-aware)
- Commercial priorities
Scale without compromise
The system enables large-scale look production while maintaining quality and control
Creative control remains central
Teams stay in control through validation and governance
Proven in luxury fashion contexts
Validated in collaboration with styling and digital teams from leading fashion brands
Hyper-realistic looks
High visual quality, ready for fashion contexts
Looks are production-ready and can be used directly across channels, reducing the need for manual content creation.
Aligned with top-tier fashion standards
Visual quality meets and is validated against the standards of leading fashion brands
Omnichannel activation
Looks aligned with each brand's unique style.
Powering outfit-driven experiences across:
- eCommerce
- In-store clienteling
- Visual merchandising
- Marketing campaigns
Designed for brands with retail networks,
Enabling a consistent styling approach across every touchpoint—from online to store.
Business Impact
By scaling look creation and activation, brands can improve both commercial performance and operational efficiency.
Revenue impact
Increase conversion and basket value.
Outfit-driven product discovery helps customers find complementary products across ecommerce and retail.
+15%
Conversion Rate*
+10%
AOV & Basket Size*
Up to 5–6x ROI*
Operational Efficiency
Reduce time to create and maintain looks catalog
Automated look generation dramatically reduces the time required to produce styling content.
-98%
Time to create looks**
Catalog Scale
Scale look coverage across the catalog
Generate looks for thousands of SKUs without relying exclusively on photoshoots.
Photo shoots remain essential for hero content, but look generation allows brands to scale styling across the entire catalog.
* Based on industry benchmarks and research on outfit recommendation programs, including Forrester TEI studies.
** Estimated reduction compared to manual look creation workflows.
Technology and integrations
Built to integrate with your retail ecosystem
Look Composer is a scalable SaaS platform, designed to integrate with the systems that fashion brands already use.
- API-first architecture
- Works as a standalone platform or integrated with existing systems
- Integrates with eCommerce, PIM, DAM, CRM and clienteling platforms
- High-performance rendering and support for modern image formats
Enterprise-ready by design.
- Data security and governance aligned with enterprise and luxury brand standards
- Image rights management and visual content governance, compliant with fashion brand policies
- Secure data handling and configurable retention policies
- Designed to meet the compliance requirements of global fashion organizations
Part of the Retlay suite, chosen by Fendi, Dior, Moncler, Furla.
- Built on over 10 years of experience in enterprise fashion retail
- Powered by a proven enterprise architecture validated in complex environments
- Has passed enterprise integration, security and scalability requirements within international organizations
Designed for complex, globally distributed retail environments.
- Supports global operations and distributed retail networks
- Adaptable to complex infrastructures
- Flexible deployment and connectivity options
- Privacy-first architecture: no personal customer data required
Quality proof
Our platforms have successfully passed enterprise security, scalability and integration requirements within large international organizations and complex global retail environments.
API-first architecture
Standalone
or fully integrated
Want to go deeper into integrations and architecture?
Talk to our technical teamSee how Look Composer generates and activates looks at scale.
Discover how brands generate brand-consistent looks and activate them across ecommerce, clienteling and retail.
Built by the team behind digital platforms used by global fashion and retail organizations.